RICHARD A. VIGUERIE pioneered the use of direct mail in politics.
Richard Viguerie transformed American politics in the 1960s and 70s by pioneering the use of direct mail fundraising in the political and ideological spheres, which allowed conservatives to go around the liberal media blockage right into people's homes. He used direct mail marketing/fundraising to help build the conservative movement, which then elected Ronald Reagan as the first conservative president of the modern era.
Viguerie is the Chairman of American Target Advertising, a 54-year-old direct marketing agency with 70 team members located in Northern Virginia. Viguerie's company has mailed more than 4.3 billion letters and raised more than $7.5 billion for conservative causes. They will mail over 100 million postal letters in 2019. Viguerie is also Chairman of FedUp Pac, an independent expenditure political action committee, and publisher of a conservative website, ConservativeHQ.com.
Dr. Lee Edwards wrote in The Washington Times in 1999 that Viguerie was one of 13 "Conservatives of the Century."
Mr. Viguerie and his wife, Elaine, are natives of Houston, Texas, and have been married for 57 years. They have three children and six grandchildren and live in the Virginia countryside on 230 acres of conservative-friendly